"THE OPTIMISTIC EXPLORER"
Prepared for everything,
even the complaints.
Dad represents the family member who's fully committed: route planned, map ready, weather irrelevant. He gives the campaign its optimism.
We couldn't stop thinking
about your brand.
Tap For Your Next CampaignTap for PR campaign ideas
For every kind of outdoorsy.
A family OOH campaign that celebrates the real moods, motives and mild resistance behind every day out. Nobody experiences the outdoors in the same way.
There's the wildly outdoorsy one, the cautiously outdoorsy one, the not interested in outdoorsy one and the reluctant outdoorsy one. In one family, the outdoors can be a passion, a compromise, a punishment and a place with poor signal – all at the same time.
Regatta does not make everyone love the outdoors. It makes the outdoors easier to love.
The campaign gives Regatta a simple, credible role: clothing and kit that keeps every type of family member warm, dry, comfortable and ready, however enthusiastic they feel.
Meet the family.
Why it works
This campaign makes Regatta feel useful,
human and part of real family life.
DISTINCTIVE
A family outdoor campaign that avoids generic adventure language.
RELATABLE
The humour comes from recognisable British family dynamics.
PRODUCT-LED
Warm, dry, ready and covered are weaved into the lines.
EXTENDABLE
The “For the…” system can grow into seasonal, retail and social executions.
PR Campaign Ideas
Three campaigns, built for coverage.
The Cost of Adventure
We uncover the hidden cost barrier behind the government’s new Enrichment Framework - revealing how a lack of essential outdoor kit is quietly stopping thousands of children from taking part in the outdoor learning they’re now entitled to.
Headline stats
- Teachers spend £X a year buying outdoor kit for pupils as new enrichment rules kick in
- British weather blocks X,000 schools trips a year
- X thousand UK children do not own a waterproof jacket, research finds
Campaign
Regatta commissions a national report hosted on‑site, where schools can read the findings, complete a quick audit and apply for the Regatta Weatherproofing - an initiative offering kit grants, school‑wide weather‑proofing and practical outdoor‑enrichment support. This turns the initial insight into an ongoing, usable tool for schools navigating the new Enrichment Framework.
To amplify this, we run a multi‑layered PR approach: national media get the headline data, while real‑life school stories show the reality behind the numbers. Teachers are put forward for interviews and broadcast opportunities, giving the issue credible, frontline voices.
The on‑site report hub highlights the impact of children missing enrichment due to lack of gear and clearly explains what weather‑proofing means - showing how Regatta’s support will change outcomes.
Why it works
This is timely, topical and strategically aligned with Regatta’s accessibility mission, placing the brand meaningfully in everyday family life.
Who are we?
We're Tribera, a creative content agency from Birmingham. We make content which interrupts and gets attention. We work with bold brands who want to shift consumer perceptions and influence behaviours. Every agency says that, but we live it.
Our clients include Costa Coffee, Grenade, Greene King, Slim Chickens, Bupa, LloydsPharmacy and many more.
Not another small agency
At Tribera, we punch above our weight, competing with London and the country's best agencies. We were recently reappointed as Costa Coffee's Christmas campaign agency. 👀
